PPC Tutorial: What specific keywords are triggering my ad clicks?
There are a variety of Google Adwords match types: phrase, broad, and exact. In most cases you'll have a mix of these match types, so there is typically a wide range of keywords that can trigger your...
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SEO vs PPC – An Ecommerce Case Study
The first thing I want to make clear is that you shouldn't look at SEO and PPC globally in a versus style debate. In most cases, I believe you should utilize both categories of search marketing. This...
View ArticleRed Olive Launches RedOlive.io WordPress Plugins
Connecting a new website to all the marketing platforms we use, and setting up the needed functionality to make us successful was no easy or quick task. We oftentimes depended on our developers to add...
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